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Whether you're looking for content on mindset, sales, sales funnels, or just want to know what I'm up to these days... you're in the right place. Browse. Read. Enjoy :)

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Navigating the storm

“It’s best to make camp before the storm arrives,” the DNR guide said to us.We noticed the clouds beginning to roll in and had even been warned by the outfitting company we rented the canoes from there was a storm rolling in… we just didn’t think it would take us this long to find shelter.About 3 hours in and we had only seen about a dozen or so people… and no shelter.But we continue paddling.With six of us in our party split evenly between two canoes and four of them under 18, the going was sloooowww.But we were determined to…

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What will your story be?

Sitting here thinking about the future when I’m 92 and wondering what stories will I tell the grandkids and great-grandkids? Will it be all the stuff I shoulda, coulda, woulda but didn’t do? You know the stuff… the things you shied away from because of time, money or fear? I’ve had my fair share of “shoulda, coulda, wouldn’t, but didn’ts”… And yeah, I build sales funnels and get clients huge ROI but that’s not what I want to be remembered for either. Nope. Because let’s face it… no eulogy ever started with “They made a lot of money and built…

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Funnel Mise en place

In culinary college, they had this saying “mise en place.” And it meant – everything in its place. Every morning when we arrived with our ginormous bags filled to the brim with all our “extra” stuff. Since I was in the patisserie program we needed a lot of extra stuff. Once we got in the classroom, we’d unpack our stuff onto our work table and gather the rest of the ingredients we’d need for instruction that day. The flour, sugar, chocolate, bowls, baking sheets, pans, etc., depending on what we were doing.   We’d have to have everything we’d need for our recipe,…

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Scented funnel marketing?

Have you ever walked into a Starbucks and inhaled the smell of fresh ground coffee? Entered a Lowe’s home improvement store and caught a big wif of freshly cut lumber? Went to see your favorite movie that just came out in the theatre and all you can smell is popcorn? Or at Christmas time it seems like every store has cinnamon pumping through the vents? It’s called scent marketing. Nike uses it and increased intent to purchase by 80%. Gas stations that pumped out the scent of freshly brewed coffee saw an increase of 300% in their coffee sales. Other…

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the highlight reel

Social media is going off the deep end lately. With posts such as… So and so cheated on their spouse… So and so is getting divorced… So and so is a republican… So and so is a democrat… So and so supports BLM… So and so doesn’t support BLM… So and so passed away… So and so got married… So and so wears a mask… So and so doesn’t wear a mask… WTF is happening to society? If this is how it’s gonna be can we please just go back to the highlight reel? I want to see the good……

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CASESTUDY: a 28% Optin increase

Finally finished my first case study… It’s about how I was able to increase my client’s email optin rate by 28%. If it something you’re wishing to do with your own list… aka increase it and would like the case study then go ahead and click the link here, completely free and on me:   https://cf.faithsage.net/28-percent-optin-increaseAnd since I love complete transparency here’s a few words of caution. You will have to optin in to receive the free case study There is an upsell after the optin. You are never obligated to purchase anything from me… if it resonates with you and…

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Axed by my mentor

Several years ago I hired my first mentor. It was a barter-like scenario… they’d teach me what I wanted to know and in return, I’d do some office type work for them. Everything was going good until they decided to switch up their business model and instead of coaching 1:1 they went to group coaching. Not a bad choice… I was just pretty partial to the arrangement we had. And at first, I was pretty bummed. I had a pretty sweet gig going. But as time went on and I thought about my first mentor I realized I had a…

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“That’s gotta be a campsite!”

According to our map, which was just a topographical one and as long as we were reading it correctly was a campsite straight ahead.  But still about 150 yards from shore… but we had been fooled multiple times before by being unsure of how to read the map and getting lost in which coastline we were following.  With the storm quickly moving in, the whitecaps starting to crash over the sides of the canoe and the rain pelting us with missile-like precision we were praying it was a campsite.  But out here – in the middle of nowhere – it…

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The lemons of life… or is it margaritas?

Sometimes life gives us lemons and sometimes life gives us margaritas….  This last week I was given a basket full of lemons.  And it’s up to me what to do (or make) with them.  Let me explain… Four days ago my Mom informed me she had Leukemia, she herself just found out one day before that.   Now with this information we had two options:  We could shut down and cry and scream at the injustice of the world or… We could take a moment to plot our attack and find a treatment that was perfect for her. We chose option…

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who peed in your funnel-o’s?

Back when dinosaurs roamed the earth we began building our family. My husband (now ex) and I already had a son and I was pregnant with our second child. I decided it might be a good idea to have our 2-year-old son potty trained before the second child made an appearance. I really didn’t want two children in diapers. Just thinking about lugging 2 diaper bags around or even combining everything into one just seemed like a nightmare! So the process began. But every time I sat him on the toilet he screamed and screamed flailing his arms trying to…

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