You don’t know what you don’t know…
In January I attended a conference. A BIG conference. A conference with 4500 other digital marketers on the same path as me… to build a business from the comfort of anywhere that has a wifi signal. That conference was Funnel Hacking Live. And only 1 of the conferences I’ll attend this year. Why do I attend so many conferences? Because they help me level up my mindset AND my personal life AND my business. Building a digital business isn’t easy especially all by yourself… because you don’t know what you don’t know. That phrase always sounds weird to me but…
Our Reality Is Skewed
Our perception of ourselves is skewed by our reality as we perceive it. Sounds deep, right? Well, I was going through my emails from a few years back and came across this gem talking about this very issue. __________ A Minister decided that a visual demonstration would add emphasis to his Sunday sermon. So four worms were placed into four separate jars. The first worm was put into a container of alcohol. The second worm was put into a container of cigarette smoke. The third worm was put into a container of chocolate syrup. The fourth worm was put into…
Step Into Your Lane
A new version of The Lion King came out recently and the similarities to our business (and personal lives) are mirrored in the depths of it. Scar and Mufasa. From the same bloodline… the same family… yet so fastly different. One a kind, compassionate lion living in the Pridelands… King of the Pride, father to Simba; the next heir to the throne. The other one a cowardly, scared lion living in the Shadowlands… scheming to take over the Pride. Reflections of the two selves living within us… the good and the bad. We can’t have one without the other… the…
R.I.P. Little Mouse
I walked down the stairs to begin my day and almost lost last night’s meal right then and there. The smell was SO bad. Running through the Rolodex in my brain to pinpoint what would cause this smell I came to only one conclusion… A. Dead. Mouse. Fast forward several hours later… Bins and totes and canned goods surrounded me… I was in the process of hunting down the cause of said odor when my mini-me busted in the room and stated the obvious. While I was pretty sure my Rolodex was spot on and we were dealing with a…
My Lofty Goal for 2020
A few months ago I made a BIG claim on Facebook…on October 16th to be exact. If you don’t remember (or didn’t see it) here it is: ————————————————— ————————————————————— And since then I’ve been hustling and bustling trying to get everything in place. It’s not quite all set up but it’s close. IT’S. SO. CLOSE. You’ll be the first to know when its all up and ready. Pinky promise. In the meantime, I’ve got a few spaces open for some funnel critiques this week. They’re $499 for 2-hours of in-depth funnel massaging and tweaking so you’re funnel is launched and live….
Funnels AKA Relationships
Funnels. Funnels. Funnels. That’s all I’m hearing lately. Or more specifically… “My funnel isn’t converting!” “How do I get my funnel to convert?” “What’s wrong with my funnel?” “Nobody’s going through my funnel!” ————————————————————— If you think about funnels in terms of relationships it’s easy to understand why your funnel isn’t converting. There’s a list of steps that need to be taken in ANY relationship before hitting the jackpot, rounding home, nailing it, getting some or any other way of saying having coitus. Here’s the 5 things I ALWAYS include in every funnel: 1. Captivating Headline – this is the…
Funnel Predator
Just got out of a meeting with a potential client and something he said made me shake my head… ____________________ “People go through a course and immediately start selling their services for it. Charging a fair bit of money only to either not finish the project because they don’t know how to or because the client realizes their mistake and gets rid of them.” -name withheld by courtesy of potential client. ____________________ I call these people predators. In this specific case funnel predators. Hunting their prey with skilled precision… but instead of completing the job, they just wound the client…
Computer 1, Faith 0
It was “Hotseat Friday” in Rachel Pedersen’s high ticket mastermind – The Clique… and my slot was 9-9:30am sharp. I had been waiting for this day to arrive for weeks… highlighted it on my calendar… put it in my phone… even marked myself unavailable for the whole 4-hour call. This call was going to change my life and the life of my business. I could feel it! At about 8:58 I get a message to get in queue for our call… and guess what? My computer wasn’t cooperating. My audio was on the blink… but it was working just moments…
Did you hear? I wrote a book!
I know I’m still in shock as well! 20+ other entrepreneurs and I have been secretly working on a co-authored book for months. Months I tell ya. The level of determination, heart, and perseverance that went into each and every authors journey is absolutely magical! A baring of the soul… a peek behind the curtain… of how and why we became entrepreneurs and decided to succeed against all odds. Each one of us has a different story… a unique story, and we want to share it with you. For some, this is the first time their story has been told…
A Hole Deep In Mud
And just like that I was a**hole deep in mud! I’d been flirting with this same patch of “soft grass” all summer long… almost getting caught several times. This time… I wasn’t so lucky. Aaaaaannnnnd it wasn’t gonna take a rocket scientist to see I was gonna need some help getting this beast of a machine out… a commercial-grade lawn tractor that weighed about a million pounds by the look of the tracks I’d made. Dammit… one more thing to add to my already mile-long list. But I couldn’t leave her here like this… silently screaming for help. So shutting…